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Client: Yuno
Series A Fintech | Bogota, CO
Role: Content Strategist
Objective: Looking to grow awareness in the U.S. and Europe, Yuno sought help in revamping their LinkedIn strategy for the corporate and executive profiles.
Strategic Approach
01
Brand Identity Audit
Interviews with internal stakeholders, clients and advisors to uncover key messaging framework and brand positioning; competitor research.
03
Editorial Planning
Calendar six months of content at a 5x weekly cadence, aligning messaging between C-suite and corporate accounts. Leverage new podcast series for audio/video content in three languages.
02
Messaging Pillars
Outline five core themes/messages for LinkedIn content designed to position Yuno as as thought leader and expert in payments.
04
Launch & Optimize
Audit performance monthly and test different post lengths and formats.
The Results:
65% follower growth
15K - 26K in six months
8% Avg. Engagement
Across all posts
Expanding into video and more visual storytelling helped Yuno improve visibility and grow followers by over 65%. Aligning executive posts to the corporate account also created an "amplification" effect, and created a more cohesive external messaging framework.